Image for post
Image for post

In this super high-level, trivia-laden guide, you’ll learn the ins and outs of the bucket term “B2B” and the entire section of transactions and interactions it covers.


Image for post
Image for post

Unless you’re stuck in 1984, your business is likely on at least one social media platform. What’s your number one social priority? Probably growing your audience and generating organic engagement.

Most people you encounter online are actual humans (unless you run into a bot), so having an actual conversation isn’t impossible, just a challenge. But what if you’re really struggling to engage with your audience on your channels? What if the screen between you and your customer is preventing you from having a genuine interaction? What if you just don’t know the right thing to say?

Take these 10 tips and use them to break the ice. …


Image for post
Image for post

This evergreen content was originally published on August 9, 2018. It was updated in January 2021 to add more value as part of the HIPBlog’s content update strategy.

Everyone who posts on the internet is a writer. We’ve learned that not everyone is an effective, clear communicator now that anyone can post anything online. On our personal pages, it doesn’t really matter. But when you’re creating content to inform and engage it’s a matter of clarity.

Every single person who creates content should understand the basic principles of grammar, spelling, and punctuation but many haven’t refreshed that knowledge.

There are a lot of spelling, grammar, and punctuation rules that just didn’t stick when you learned them in middle school — the kind you miss even if you read a lot of content. Here are some of them. …


Image for post
Image for post

Can you believe it’s the last day of 2020?

This was the shortest, longest, most painful, and interesting year of most of our collective lives.

If you had asked any of us what we thought 2020 would be like on December 31, 2019, I don’t think many of us would have had a pandemic and public shutdown on the bingo card.

Despite how different 2020 has been, we decided to keep with our tradition of looking at the HIPBlog reader’s favorites. …


Image for post
Image for post

A creative’s mind is a swirl of potential. How that individual makes those ideas concrete, then hones and refines the idea is the creative process.

I’m a creator who is creating daily for work or play. That means I experiment with systems of collecting inspiration and ideas, then transforming that bank of knowledge into something.

I collect a list of links and notes to work off so when it’s time to write so all of my resources are at my fingertips.

Why use a pen and paper? It takes a bit more thought and dexterity, forcing you to slow down and shape the thought. There are fewer distractions on a piece of paper. …


Image for post
Image for post

It’s December 23rd, 2020. The worst year on record is finally coming to an end. COVID-19 vaccines are on their way. Government relief bills are wrapping up. Holidays are a little different but ultimately still an annual celebration for most of us.

With Christmas, 2021, Valentine’s Day, and a whole new year of birthdays just around the corner, why not get something extra special for your favorite digital marketer, coworker, or a little something for yourself? Everyone loves gifts, not just the gift of hope that the pandemic could soon be over.

In this blog post, we have gift ideas for everyone, especially if they enjoy a good laugh. You can even get the majority of these right off of Amazon Prime with 2-day shipping. …


Image for post
Image for post

Remember the most fashionable person in school? Their clothes were flashy and unique and within a week, everyone was mimicking their style.

But mimicry was no match for their originality. They were the innovator and no matter how hard others tried to recreate their success, the same look doesn’t quite fit.

Marketers act identically. They see one brand have success using one tactic and they copy it, hoping to achieve the same results. Countless examples, from the schoolyard to international brands, have shown us that the imitator rarely lives up to the original.

The only way to innovate is to be innovative. …


Image for post
Image for post

A blind spot is generally defined as, “a portion of a field that cannot be seen or inspected with available equipment.”

Most commonly, we associate the term with driving. The vehicular blind spot is an area around the car or truck that the driver can’t see from the driver’s seat. Without information from these blind spots, drivers risk collision with other vehicles. To address this, we use a combination of tools and practices — mirrors and blind spot checks, respectively.

The lead nurture blind spot is very similar. Companies that generate leads through outbound marketing have a uniform view of their leads. This view has a notable blind spot: history. …


Image for post
Image for post

This HIPB2B infographic was written by Acadia Otlowski and designed by Caitlyn Smith.

“A COMPLETE BREAKFAST”

The notion of a complete breakfast swept across TVs across America in the 90s and early noughties, perpetuating a saying by one of cereal’s first brands, Kellogs. That’s advertiser for “this food is not nutritionally complete on its own.”

EXAMPLES OF “A COMPLETE BREAKFAST” COMMERCIALS

ABM’S RECIPE FOR SUCCESS

An account-based marketing strategy asks what diners want and need to solve their problems and achieve their goals. That’s why:

  • 57% of marketers say their organizations have used ABM strategies for more than a year.
  • 62% of marketers say there’s a measurable positive impact since adopting ABM. (Forrester)
  • Revenue won is the most common ABM metric tracked. (Hubspot)
  • 40% of the average marketing team was dedicated to ABM in 2019. (Engagio)

Image for post
Image for post

Whether you’re under a stay-at-home order, quarantining because of COVID-19, or currently have lots of free time, there’s more you can do for yourself than sit on the couch and binge the newest Netflix series.

During our first COVID lockdown in New York, I kept entertained by Tiger King for a couple of days, but I needed more of a creative, productive outlet.

I took on a lot of personal projects: sewing face masks before they were commercially available, landscaping my front yard for the first time, and learning how to use Adobe Illustrator to digitally illustrate, to name a few. We all know that when you’re stuck at home or have nowhere to go for an extended period of time, you start to get a little stir crazy.

As human beings, we have high standards for personal and professional productivity. A lot of us won’t allow ourselves to veg out at home without it being a reward. If we stay stationary for too long, we start to feel an amount of guilt. But what can you do to keep your productivity and creativity alive? …

About

HIPB2B

HIPB2B is a demand gen solution provider, utilizing content, email, and marketing automation to drive outcomes for marketing and technology clients

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store