4 Reasons Content Marketing is Harder Than Ever in 2021 (and What You Can Do About It)
This post was originally created in April 2017 and updated in March 2021.
It’s a tough time to be a content marketer.
In 2021, content marketers are facing new challenges related to technology, channels, consumers, and COVID-19 news. At the same time, their efforts are expected to do more than ever — drive traffic, build a brand, grow subscribers, produce sales leads, and engage current customers.
With a combination of more obstacles and higher expectations, the result is more dissatisfied practitioners. 60% of B2B marketers would rate their content marketing efforts as successful. In fact, over the last 12 months of COVID-19, 31% said their organizations had been extremely/very successful with content marketing.
To overcome new content marketing challenges, marketers need to understand what they’re up against. So, what exactly makes content marketing so difficult?
WHAT SHOULD CONTENT MARKETERS DO?
All hope is not lost. There are more content marketing challenges in 2021, but they’re not insurmountable. Competition pushes you to put out the very best content. Paid social forces you to optimize your posts and track ROI. Difficulties in email deliverability push you to send relevant and valuable messages. Compatibility issues force you to make sure your web/email design is airtight.
It’s worth noting that there are also more resources than ever for content marketers. The prevalence of content marketing means there’s great information out there for content marketers in just about any industry.
Likewise, an increased number of content marketers has created demand for all sorts of tools to support efforts. Content marketers in 2021 have access to incredibly diverse and powerful marketing automation and data management tools.
All in all, content marketing is difficult in 2021, but far from impossible. In order for your efforts to stand out, they need to be strategically sound and take advantage of the resources available.
Let us know what you think:
- Do you think content marketing is harder today?
- Will things get easier or harder in the future?
- What are your tips for dealing with some of today’s challenges?
Originally published at https://www.hipb2b.com on March 16, 2021.
