4 Reasons Email Unsubscribes Can Actually Be a Good Thing

It’s a common recommendation in email marketing to make unsubscribing from your emails easy. It seems a bit counter-intuitive. Why would you want to facilitate people leaving your mailing lists?

First off, it’s because we have to — at least to some degree. Marketers who work in the US are well aware of the CAN-SPAM Act of 2003. An important piece of this legislation…