If COVID-19 didn’t convince email marketers of the need to evolve, then the latest privacy changes impacting Apple email clients should do the trick. The good news amid the Apple changes — which make it appear that every message sent to an Apple email client has been opened, so open…

HIPB2B has been running its Demand Generation and Content Marketing Group for a decade this year. The group of more than 8.4k came to be through the diligent efforts of CEO and Founder, Bret Smith, vetting and adding each person to the group throughout its history. Our team posts and…

Visitors are coming to your website, but most of them aren’t sticking around. These visitors remain anonymous IP addresses, untrackable and untraceable. Did you know that 99% of your traffic isn’t ready to buy right now, and 75% of all web visitors will never return to your website? Returning visitors…

There are a lot of mobile apps in the app market — 8.9 million to be exact. One 2021 statistic states that the average person uses 9 apps a day and 30 a month. It’s safe to say that a lot of us are distracted — and maybe burnt out…

As part of the HIPBlog’s strategy, we have a strategy for finding and updating our past posts, which allows us to give them more value and reduce the amount of original content our small team needs to make. This has become increasingly more challenging in 2021, after a year where…

WHAT IS INFLUENCER MARKETING?

Customer experience is more important than ever for digital marketers struggling to find balance after the seismic changes caused by the COVID-19 pandemic. Earlier this week, we published a post called 5 Timely Ways To Optimize CX in a Post-Covid World. Due to an abundance of ways to optimize CX…

Although the public-health aspect of the COVID-19 crisis is slowly receding in the United States, many other facets of our lives and livelihoods have a ways to go before they reach pre-pandemic normalcy. Putting ourselves in our customers’ shoes, the list of personal and business disruptions of the past year…

You know what they say about assumptions, right? I’m not allowed to say that word on this blog, but you know how the saying goes. Sometimes, from our point of view (isolated in our offices or homes) we can make assumptions about leads that aren’t quite correct. These misconceptions can cause us to push leads too hard and…