As part of the HIPBlog’s strategy, we have a strategy for finding and updating our past posts, which allows us to give them more value and reduce the amount of original content our small team needs to make.

This has become increasingly more challenging in 2021, after a year where the pandemic shut down most in-person events and radically altered the way every business does business.

That being said, many posts can still be rewritten, revised, and added to, to improve upon them. We are looking for the posts we update to be a little better each time.

But often…


Customer experience is more important than ever for digital marketers struggling to find balance after the seismic changes caused by the COVID-19 pandemic. Earlier this week, we published a post called 5 Timely Ways To Optimize CX in a Post-Covid World.

Due to an abundance of ways to optimize CX post-Covid and popular demand, we decided to release another post on this engaging material. Here are five more timely ways to optimize your CX.


Although the public-health aspect of the COVID-19 crisis is slowly receding in the United States, many other facets of our lives and livelihoods have a ways to go before they reach pre-pandemic normalcy. Putting ourselves in our customers’ shoes, the list of personal and business disruptions of the past year includes — but is certainly not limited to –

  • A likely loss of family and friends to a once-in-a-lifetime pandemic
  • A complete overhaul in the way they do their job
  • Radical changes in the way those who are parents manage their kids’ education
  • New perspective on the importance of personal…


You know what they say about assumptions, right?

I’m not allowed to say that word on this blog, but you know how the saying goes. Sometimes, from our point of view (isolated in our offices or homes) we can make assumptions about leads that aren’t quite correct.

These misconceptions can cause us to push leads too hard and too soon, which can cause leads to abandon your brand because you’re annoying them.

It’s like when you go to a furniture store and the salesperson follows you around from the moment you get inside. …


Something about the entire office-based workforce working in their pajamas from their living rooms made us all a little more authentic.

That was a positive of the pandemic. We all let our guards down a bit and started to become a little more human with one another as we faced massive stressors.

But another unfortunate result has been an overall erosion of trust. We lost our trust in our systems, our institutions, and each other.

And as commerce moved almost exclusively to low-contact and digital, that same lack of trust translates to lack of trust in those collecting data on…


Over the summer, we often pack together in modest crowds (or in a neighbor’s backyard) to watch fireworks explode in the sky.

These energy-packed bursts are exciting.

Have you ever wondered if you could make your emails just as explosive?

Obviously, there’s no deafening boom or radiant circle of dazzling lights when you tap on an email. But there are many things you can do to skyrocket your email opens.

How do you determine an email open rate?

Many top email providers automatically give you your email open rate, but if yours does not, the calculation is simple.

Open rate…


15 months later and it seems the pandemic has finally slowed down enough for things to reopen and seemingly go back to normal. This includes those of us who have been lucky enough to work remotely. While some offices are staying remote full-time, most of us are returning to physical offices, commutes, and set lunch breaks.

Most people I’ve talked to about working in an office again aren’t thrilled. We’ve gotten used to waking up later, working in our sweatpants, and not having to drive in rush hour.


June is Pride Month which means we’ve seen countless consumer brands temporarily emblazon their logos and branding to incorporate rainbows or any of the variety of Pride flags.

I’m very interested in cause marketing, which means I started thinking about Pride marketing, who benefits from it, and how Pride (and cause marketing) is incorporated into marketing programs. We’ll talk about the levels of involvement that can come with cause.

Pride, when adopted by mainstream companies like LEGO, Dunkin Donuts, etc. is a particular kind of marketing /branding that will continue to get more important as the Millennial and Zoomers stream into the market, demanding transparency, truth, and motivation.

Cause marketing — Where a brand harnesses publicly supports particular causes ranging from low level donations to partnering with a…


The average inbox is cluttered with a near-constant stream of email. According to the Radicati Group, 182.9 billion emails are sent and received across the world every day — that’s about 65 emails per internet-connected person per day. To put it simply, there is a lot of competition for the attention of your recipients.

In this battle for attention, your subject line is your primary weapon. Subject lines are the gateway to your email. They often make the difference between an email being opened and it being ignored. …

HIPB2B

HIPB2B is a demand gen solution provider, utilizing content, email, and marketing automation to drive outcomes for marketing and technology clients

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