As a marketing stack, technological advances in ABM have enabled marketers to capture and leverage the “intent” of prospective buyers. Typically, the tech captures data from digital ad clicks/impressions and website clicks, and then reveals that information at the “domain-level” by matching IP addresses.
And while you can certainly aggregate “intent signals” yourself using two or more apps, it’s far more scalable to pay an intent provider processing billions of these digital actions to measure “domain-level intent” for you. …
If COVID-19 didn’t convince email marketers of the need to evolve, then the latest privacy changes impacting Apple email clients should do the trick.
The good news amid the Apple changes — which make it appear that every message sent to an Apple email client has been opened, so open rate data is nullified — is that they’re bringing about a healthy re-focusing on more impactful email metrics and more audience-focused content strategies and operational practices.
While at least one expert with a very informed perspective is comparing the changes to an earthquake, I’m less pessimistic. …
HIPB2B has been running its Demand Generation and Content Marketing Group for a decade this year.
The group of more than 8.4k came to be through the diligent efforts of CEO and Founder, Bret Smith, vetting and adding each person to the group throughout its history.
Our team posts and interacts in the group on a daily basis and posts in it several times a week.
Throughout the years, LinkedIn has made countless small changes to the Groups aspect of the website.
Let’s look through some of those changes:
LinkedIn went live in May 2003. …
Visitors are coming to your website, but most of them aren’t sticking around. These visitors remain anonymous IP addresses, untrackable and untraceable. Did you know that 99% of your traffic isn’t ready to buy right now, and 75% of all web visitors will never return to your website?
Returning visitors to your website are 75% more likely to purchase compared to a new visitor. Makes sense right?
But often, to get those visitors back, you must entice them to give a bit more information. But how do you convince someone to give up their email address? …
There are a lot of mobile apps in the app market — 8.9 million to be exact. One 2021 statistic states that the average person uses 9 apps a day and 30 a month. It’s safe to say that a lot of us are distracted — and maybe burnt out — when it comes to our workflow and the tools we use.
The solution? A curated list of productivity apps.
Instead of downloading every app that exists in the app store, we need to respect our finite focus and attention. …
As part of the HIPBlog’s strategy, we have a strategy for finding and updating our past posts, which allows us to give them more value and reduce the amount of original content our small team needs to make.
This has become increasingly more challenging in 2021, after a year where the pandemic shut down most in-person events and radically altered the way every business does business.
That being said, many posts can still be rewritten, revised, and added to, to improve upon them. We are looking for the posts we update to be a little better each time.
Customer experience is more important than ever for digital marketers struggling to find balance after the seismic changes caused by the COVID-19 pandemic. Earlier this week, we published a post called 5 Timely Ways To Optimize CX in a Post-Covid World.
Due to an abundance of ways to optimize CX post-Covid and popular demand, we decided to release another post on this engaging material. Here are five more timely ways to optimize your CX.
Although the public-health aspect of the COVID-19 crisis is slowly receding in the United States, many other facets of our lives and livelihoods have a ways to go before they reach pre-pandemic normalcy. Putting ourselves in our customers’ shoes, the list of personal and business disruptions of the past year includes — but is certainly not limited to –
I’m not allowed to say that word on this blog, but you know how the saying goes. Sometimes, from our point of view (isolated in our offices or homes) we can make assumptions about leads that aren’t quite correct.
These misconceptions can cause us to push leads too hard and too soon, which can cause leads to abandon your brand because you’re annoying them.
It’s like when you go to a furniture store and the salesperson follows you around from the moment you get inside. …