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Even the best of us face burnout.

Throw in a pandemic, going remote for over a year, among all of the other shifts in our lives, and it’d be a surprise if there are any of us left that haven’t burnt out to some degree.

Working fully remote is a new concept for most of us. It’s hard to find the balance of both living and working at home. This can easily blur the lines which can become a stressor in your workday.

So, what are the symptoms of burnout? According to Mayo Clinic, ask yourself:

  • Have you become cynical…

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Articles with images get 94% more views than those without. But how do we make sure blog images meet the needs of different readers (and robots)?

I’ve written a few hundred blog posts for HIPB2B, having worked at the company writing blog posts nearly weekly (it used to be twice a week) for the last five years.

Most of these blog posts are something I read about for a reason. They help solve problems our team is working on. They investigate little nitpicky things I hope will improve our processes and posts.

I’ve decided to start sharing those processes with…


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The vagus nerve is the longest nerve in the human body.

This important nerve stretches from your brain down your spine, attaching to most of your most crucial organs along the way. It’s responsible for keeping your organs running properly and keeping your mind and body connected.

You may be wondering, “So what? Why do I, as a marketer, care about the vagus nerve.”

The mind directly controls the body’s functions, like breathing, heart rate, and more through the vagus nerve. …


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WordPress is the most popular and widely used CMS on the market. It seems like everyone has capitalized on it, from fashion influencers to eCommerce retailers to, you guessed it, marketers.

WordPress is so popular because it’s crazy customizable, frequently updated, and is SEO friendly. While I wouldn’t describe it as “intuitive” as much as I’d say it requires a bit of a learning curve, there are endless tutorials to learn from or developers to hire to make the most of the platform.

On top of that, WordPress has a vast ecosystem built up around it, consisting of plugins, themes…


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At the end of each year, the HIPBlog team sits down and creates a list of the year’s most-read blog posts. This is a fun exercise, as it teaches us what is working and what isn’t. In years past, these lists were just of the posts with little to no external analysis of why they were successful.

For the 2020 wrap-up, I decided to treat it a little differently and share my thoughts about what each post needed as I reviewed it. If you want to read my analysis of those top 7 posts, check the post out here.

Some…


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Having a reader land on your B2B website is like having them view your house that’s on the market.

They know what they want (at least kind of) and might possibly make an offer (on a house) or you might even close a sale (on a B2B website). A website is the home of your company online. It’s where people visit if they want to learn more about you and your company.

There are several places you can lose both of these potential customers as they make their way through your website. …


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Marketers = the greatest multitaskers.

We have the innate ability to simultaneously communicate to clients and coworkers, track and analyze data, develop campaigns, and a million other things all in the same breath.

So how can marketers improve their already inspiring efficiency?

Podcasts.

Podcasts are like a powerful combination of audiobooks and informative talk radio, bringing you the new information you’re looking for from an entertaining and trusted host. They can either be quick bites of knowledge or hours of particulars, depending on what you’re looking for. …


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This post was originally written in May 2016. It was updated in January 2021.

A freelancing friend of mine astounds me with the sheer amount of words he’s able to write in a single day.

He tells me that, on average, he can produce 2,000 to 3,000 words a day, which he says amounts to 7 to 10 individual pieces of content every day.

I consider myself a decently fast writer, but I have to say, producing that much content every single day is a bit out of my comfort zone.

How do you keep up a pace like that?


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In this super high-level, trivia-laden guide, you’ll learn the ins and outs of the bucket term “B2B” and the entire section of transactions and interactions it covers.


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Unless you’re stuck in 1984, your business is likely on at least one social media platform. What’s your number one social priority? Probably growing your audience and generating organic engagement.

Most people you encounter online are actual humans (unless you run into a bot), so having an actual conversation isn’t impossible, just a challenge. But what if you’re really struggling to engage with your audience on your channels? What if the screen between you and your customer is preventing you from having a genuine interaction? What if you just don’t know the right thing to say?

Take these 10 tips…

HIPB2B

HIPB2B is a demand gen solution provider, utilizing content, email, and marketing automation to drive outcomes for marketing and technology clients

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