HIPB2B

Dec 16, 2020

1 min read

A Complete Breakfast: How ABM Serves Up Better Outcomes

This HIPB2B infographic was written by Acadia Otlowski and designed by Caitlyn Smith.

“A COMPLETE BREAKFAST”

The notion of a complete breakfast swept across TVs across America in the 90s and early noughties, perpetuating a saying by one of cereal’s first brands, Kellogs. That’s advertiser for “this food is not nutritionally complete on its own.”

EXAMPLES OF “A COMPLETE BREAKFAST” COMMERCIALS

ABM’S RECIPE FOR SUCCESS

An account-based marketing strategy asks what diners want and need to solve their problems and achieve their goals. That’s why:

  • 57% of marketers say their organizations have used ABM strategies for more than a year.
  • 62% of marketers say there’s a measurable positive impact since adopting ABM. (Forrester)
  • Revenue won is the most common ABM metric tracked. (Hubspot)
  • 40% of the average marketing team was dedicated to ABM in 2019. (Engagio)
Infographic: A Complete Breakfast: How ABM Serves Up Better Outcomes