THE BEST MARKETING CONFERENCE VIDEOS FROM THE PAST — COVID-19 EDITION
We’ve made it halfway through 2020 and a pandemic that seems like it’s not going away. COVID-19 has postponed or canceled most events that were scheduled for this year, including a lot of concerts, in-office meetings, and marketing conferences.
There are endless options for marketing conferences, worldwide. Some are even holding virtual conferences this year, including Content Marketing Conference, Adobe Summit, Hubspot INBOUND, and MozCon.
Instead of waiting it out until 2021 to get your in-person conference fix or attending a virtual conference, why not build your own? In this blog post, we’ve compiled our favorite panels from our favorite marketing conferences.
MOZCON
MozCon 2013 — Mackenzie Fogelson — Building a Better Business with Digital Marketing
MozCon 2015–11 — Surviving Google: SEO in 2020 with Pete Meyers
LITMUS LIVE
The Great Mess of Alternative Text at Litmus Live 2017
B2B MARKETING EXCHANGE
The Netflix Effect On B2B Buyer Engagement (B2B Marketing Exchange)
Content ROI: Put Your Metrics Where Your Mouth Is (B2B Marketing Exchange)
Putting Personalization To Work In B2B (B2B Marketing Exchange)
CONTENT MARKETING CONFERENCE
How to Craft a Global Content Strategy — Content Marketing Conference 2016
CONTENT MARKETING WORLD
#CMWorld 2016–6 Proven Tactics for Email Marketing ROI — Jessica Best
#CMWorld 2018 — Stop Generating Leads, Start Driving Demand — Caroline Nuttall
#CMWorld 2018 — Content Marketing Strategy & the Sales Funnel — Ali Wert
ADOBE SUMMIT
How to Achieve Personalization at Scale with Adobe Campaign Standard
How to Map a Real Customer Journey
Adobe also offers 100+ free breakouts from Adobe Summit 2020.
AWWWARDS CONFERENCE
The Faker You Are, the More Successful You Can Be | InvisionApp Design Lead | Pablo Stanley
How UX / UI Design is changing the way we communicate | TeYosh | Awwwards Conference Amsterdam
Building & Growing a Digital Agency | Matt Faulk CEO of Basic | Awwwards Conference San Francisco
INBOUND
INBOUND: Gary Vaynerchuk Keynote “Do This and Succeed”
The Art Of Foolishness | Joel Mark Witt | Inbound Conference Talk
INBOUND 2016: Blair Enns “Price the Client, Not the Job”
MARKETINGPROFS B2B MARKETING FORUM
AI and Analytics MPB2B
DIGITAL MARKETING WORLD FORUM
Digital Marketing World Forum — Marketing & IT in 2019 — Dr Geraint Evans
How Gerber used Refined CX to Transform its Brand live at Digital Marketing World Forum in NYC
FORBES CMO SUMMIT
Forbes CMO Summit 2018: The Growth Imperative | Forbes Live
Connecting the Dots to Drive the Growth Agenda | CMO Summit 2018
Taking the Brand Experience From Transactional to Transformational | CMO Summit 2018
SMX: SEARCH MARKETING EXPO
Better Together: Search And Video Deliver More Conversions And Stronger ROI
SMX Advanced 2017: SEM Keynote Conversation: Google & SEM with Jerry Dischler
DIGIMARCON
Jordan Scheltgen Digimarcon Keynote: Content Marketing 101
Leveraging Video for Business Growth — DigiMarCon Midwest
Which Type of Digital Marketer Are You? — Andrew Chow @ Digimarcon
AN EVENT APART
“Beyond Engagement: the Content Performance Quotient” by Jeffrey Zeldman — An Event Apart video
“Measuring the Customer Experience” by Gerry McGovern — An Event Apart Denver 2017
“Data Basics” by Laura Martini — An Event Apart video
If I were to build my own conference, I’d choose:
- The Great Mess of Alternative Text at Litmus Live 2017
- The Netflix Effect On B2B Buyer Engagement (B2B Marketing Exchange)
- The Faker You Are, the More Successful You Can Be | InvisionApp Design Lead | Pablo Stanley
- How UX / UI Design is changing the way we communicate | TeYosh | Awwwards Conference Amsterdam
- INBOUND: Gary Vaynerchuk Keynote “Do This and Succeed”
- Which Type of Digital Marketer Are You? — Andrew Chow @ Digimarcon
- “Measuring the Customer Experience” by Gerry McGovern — An Event Apart Denver 2017
- Or one of the many Adobe Summit breakouts
While watching past videos or attending virtual events aren’t the same as attending in-person conferences, there are still plenty of ways to benefit from them. Expanding your arsenal of marketing knowledge, starting your own networking group on LinkedIn or Facebook, or attending online social events will still help you grow to be a better marketer.
If you’re a fan of video listicles or need some more inspiration, check out our recent blog post The Marketer’s Handbook of TED Talks.
