Domain-Level “Intent” Can’t Be How the Buyer Journey Begins

THE EVOLUTION OF ABM CONTINUES APACE:

As a marketing stack, technological advances in ABM have enabled marketers to capture and leverage the “intent” of prospective buyers. Typically, the tech captures data from digital ad clicks/impressions and website clicks, and then reveals that information at the “domain-level” by matching IP addresses.

THE THING IS:

The two most common applications of “domain-level” intent are:

  1. Provide the domain list to a reputable content syndicator to do the same on your behalf. This is usually done so greater scale can be achieved.

THE ANSWERS:

The shortest answer to that question is: targeted email marketing. While inbound is often given much credit, it’s the targeted outbound of email that can drive identifiable clicks, at scale.

HIPB2B is a demand gen solution provider, utilizing content, email, and marketing automation to drive outcomes for marketing and technology clients