Everything But Subject Lines: Other Factors that Affect Opens

URGENCY

SUBJECT/BODY COPY AGREEMENT

TIMING

SPAM FILTER TRAPS

  • Low ratio of text to images
  • Plain text only emails
  • Spammy words : Extra inches, dear, distribution, act now, call now, click here, don’t delete, bargain, as seen on, etc.

BODY COPY/EMAIL PREHEADER

SENDER

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HIPB2B

HIPB2B is a demand gen solution provider, utilizing content, email, and marketing automation to drive outcomes for marketing and technology clients