How Content Affects Email Deliverability

  • Content
  • Identification
  • Reputation

MIND YOUR URLS

  • Link shorteners
  • HTTPS vs HTTP

CHOOSE YOUR WORDS CAREFULLY

  • Overuse of CAPITALIZATION
  • Typos (clean it up)
  • Overuse of special characters ($%^&)
  • Overuse of punctuation!!!!
  • Spammy words like “100% free” or DOWNLOAD NOW”

HIT THE RIGHT IMAGE VS. TEXT BLEND

CREATE RESPONSIVE EMAIL TEMPLATES

ADD PERMISSION REMINDERS

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