How to Define, Align, and Provide Value in B2B Marketing

  • How can your brand provide value?
  • What values is your brand defined by?
  • Do you promote those values?
  • Who aligns themselves with your brand’s values?
  • Do you make your audience feel valued?
  • How do you make your audience feel valued?

BRAND VALUES

AUDIENCE VALUES

  • Where does your audience live?
  • What social media platforms do they use?
  • When are they most active online?
  • Where do they fall on current issues and politics?
  • Do they have families?
  • Do they work in a city? Do they work from home?
  • How old is your audience?
  • What do they think is important?
  • What do they think is funny?

VALUE ALIGNMENT

VALUE EXCHANGES

VALUE AND CUSTOMER EXPERIENCE

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store