How to Make a Social Media Sharing Schedule in 6 Easy Steps

CHOOSE YOUR CHANNELS

PRIORITIZE

PROMOTE YOUR ORIGINAL CONTENT

  • Our Twitter feed was repetitive
  • Our content only got shared once before being buried

DON’T FORGET ABOUT CONTENT CURATION

  • Retweets and reshares — we reshare content on social networks on our two non-publish days to build our brand and share the best work we find on those social media networks. By doing this, other brands get a boost in their share numbers, and we get to show off our amazing content.
  • Constructing our own shares using curated content — we make our own tweets, LinkedIn, and Facebook posts using the content of others. A key here is tagging the brand who created the content, so they still get the credit and the notification about it. Our brand gets the advantage of having good taste in other’s content.

RESPOND AND ENGAGE

PULLING IT ALL TOGETHER

  1. Select a channel. This should be the channel that is already driving the most traffic for your brand, or where you see your direct competitors doing very well.
  2. Determine how much content you create a week.
  3. Determine how many times a week you want to share your content. Consider resharing older content in addition to your new publishes to promote greater variety and extend the life of your content.
  4. Determine when and how many times you want to share the content of others. This is based on the empty space in between where you aren’t sharing your own content. Consider creating a blend of both reshares and original posts that share the content of others. This creates variety.
  5. Use a social media scheduling tool to schedule as much content as possible in advance. This will free up your time.
  6. Engage, engage, engage — engagement is a two-way street. If you want others to engage with you, you must engage with them.

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