Infographic — Anatomy of a Successful B2B Sales Email

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There’s no shortage of content covering the perfect marketing email, whether it’s an outbound promotion, a nurture email, or even an automated response. But what about the emails coming later in the funnel?

Sales emails have their own set of best practices and faux pas. In some cases, these rules are at odds with typical practices for marketers. In other cases, it’s easy to see the similarities.

This week’s infographic provides a set of tips, stats, and templates for effective sales emails. The infographic comes to us from SalesStaff. Whether you’re a marketer looking to better align with Sales or a salesperson looking to optimize your messages, this infographic has something for you.

A few key pieces from the infographic include

  • 64% of recipients open email based on subject line alone
  • 19% of all emails received in 2012 were marked as spam
  • Nurturing emails boost response rate 4–10x compared to standalone emails

Written by

HIPB2B is a demand gen solution provider, utilizing content, email, and marketing automation to drive outcomes for marketing and technology clients

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