Infographic — The Click-to-Call Opportunity: Why the Phone Call Is Back in Business


Phone calls are making a big return in online marketing. It’s thanks in no small part to click-to-call and the number of searches made on mobile devices.

Instead of typing a phone number manually in a separate app, click-to-call allows users to click a button or link and immediately initiate a phone call with the related company. In addition to being a smooth experience for customers, click-to-call makes conversions easier to quantify and track.

Find out how you can take advantage of click-to-call in this week’s infographic, which comes to use from M2 On Hold by way of MarketingProfs. The infographic explains click-to-call, discusses why it became popular, and provides a step-by-step guide to enabling click-to-call.

A few key points from the infographic include:

  • 61% of mobile users say click-to-call is most valuable in the purchase phase

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HIPB2B is a demand gen solution provider, utilizing content, email, and marketing automation to drive outcomes for marketing and technology clients

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