Infographic — The Rise of Video Marketing

Image for post
Image for post

Video is undoubtedly a staple of modern marketing. Consumers simply prefer video as a way to quickly and efficiently communicate product information. Not to mention, video offers benefits for search, social media, and website conversion rates.

Video is not without challenges, however. Professional-quality videos do not come cheap, which can make the initial investment daunting. It takes a sound strategy to justify this investment.

This week’s infographic, which comes to us from Infographic Design Team, details the growing impact of video marketing. It provides valuable stats on video consumption and conversion rates, as well as nine best practices in creating new videos.

A few key points from the infographic include:

  • Online video accounted for 64% of all consumer internet traffic this past year
  • Websites with video converted 40% more than websites without it
  • Video users generated 41% more web traffic from search compared to non-video users
Image for post
Image for post

Written by

HIPB2B is a demand gen solution provider, utilizing content, email, and marketing automation to drive outcomes for marketing and technology clients

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store