Keep the Conversation Going: How to Engage Your Audience on Social Media

Unless you’re stuck in 1984, your business is likely on at least one social media platform. What’s your number one social priority? Probably growing your audience and generating organic engagement.

Most people you encounter online are actual humans (unless you run into a bot), so having an actual conversation isn’t impossible, just a challenge. But what if you’re really struggling to engage with your audience on your channels? What if the screen between you and your customer is preventing you from having a genuine interaction? What if you just don’t know the right thing to say?

Take these 10 tips and use them to break the ice.

1. BE RELEVANT

2. ASK A QUESTION

  • What is your favorite social media platform?
  • Tell me what your business is in 5 words or less.
  • What are your favorite business tools?
  • What’s the hardest thing about being a [marketer, designer, copywriter]?
  • How much time per week do you spend on social media?
  • What is your favorite blog?
  • What do you love about your current [SEO strategy, software, email platform]?

3. DISCUSS RECENT INDUSTRY NEWS

4. REACH OUT TO NEW FOLLOWERS

5. ACTIVELY PARTICIPATE IN CONVERSATIONS

6. STRIKE UP CONVERSATIONS WITH YOUR INDUSTRY’S THOUGHT LEADERS

7. READ AND COMMENT ON OTHER BLOGS AND FORUMS

8. RUN A QUIZ OR POLL

9. START A DEBATE

10. WHEN ALL ELSE FAILS, ENGAGE WITH BROADER QUESTIONS LIKE:

  • What is your most productive time of day?
  • Do you read your emails every day?
  • What was the last great movie or TV show you watched?
  • How many hours a week do you tend to work?

Like we said before, everyone likes to talk about themselves, whether in a professional or personal setting. Engage your followers with easy, broad questions about what makes them tick or how their day is run.

WHAT HAPPENS AFTER YOU FINALLY CONNECT WITH SOMEONE?

Conversations on social media allow you to build and nurture relationships with your followers. And by doing this, you can generate business by word-of-mouth from your followers which only benefits you. Be sure to share relevant content and to keep the conversation going so you can build stronger relationships with your followers.

HIPB2B is a demand gen solution provider, utilizing content, email, and marketing automation to drive outcomes for marketing and technology clients