The 7 Most-Read Posts of 2020 (Why they work and how they can be updated)

HOW SHOULD YOU CAPITALIZE YOUR SUBJECT LINES?

WHAT IS A LEAD? WHAT IS A PROSPECT? WHAT IS THE DIFFERENCE?

A PROFESSIONAL CONTENT CREATOR’S VIEW ON THE WORD BLOG

HOW SHOULD I CAPITALIZE MY HEADLINES?

FIRST TOUCH, LAST TOUCH, OR SOMETHING ELSE? THE MARKETING ATTRIBUTION QUESTION

IS IT WHITE PAPER OR WHITEPAPER? THE FINAL WORD (OR TWO)

METRICS, ANALYTICS, AND KPIS — WHAT’S THE DIFFERENCE?

  • Original research reigns even if it is older
  • Posts clearing up the differences between niche vocabulary do well
  • Posts that ask questions and give valuable answer do well
  • Most of the posts that perform the best have older publish dates
  • Much of the content is evergreen on the surface but could use some updates
  • Should we update the dates on our posts? How should we do this without messing up the SEO?
  • What additional content formats would add the most value to this post?
  • How can we update the copy to add more value?
  • Can we make more successful posts using these successful title formats?

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HIPB2B

HIPB2B is a demand gen solution provider, utilizing content, email, and marketing automation to drive outcomes for marketing and technology clients