Understanding and Applying Account-Based Marketing — An Agency Perspective

The ABM Goldrush

Too Many Trips to the Gold Mine Exhausts It

  1. There are higher execution costs for ABM over traditional campaigns.
  2. Long term outcomes aren’t sustainable due to limited prospect accounts.
  3. Client content isn’t personal enough.
  4. Multiple agencies pursuing the same lead hurts outcomes.

Variety is the Only Way to Strike Gold

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